Market & Customer Research / Pricing Strategy



My client (the makers of the revolutionary wet/dry system) needed assistance with market and customer research of the personal hygiene market as well as an effective pricing strategy. I worked with client in undertaking research and analysing the market and competitors. Prior to the research, the owners thought they did not have any direct competitors but the research discovered otherwise. These competitors were analyzed and a pricing strategy developed.

Everything is good

Gary Cheung

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